ParcelPanel
CWILL Post-Purchase vs 17TRACK
Are you eager to learn the differences between CWILL Post-Purchase and 17TRACK and find out which suits you best? Don't hesitate to try all ParcelPanel features first!
Overview
CWILL Post-Purchase and 17TRACK both enhance the post-purchase journey, but they cater to different merchant priorities. CWILL Post-Purchase is purpose-built for Shopify, helping 50,000+ Shopify merchants streamline tracking, returns and package protection, all while improving customer satisfaction and driving repeat purchases. With a generous free plan, a 7-day trial, and plug-and-play setup, CWILL Post-Purchase is a cost-effective and scalable choice for fast-growing DTC brands. 17TRACK is a leading global package tracking platform supporting 3,500+ carriers. It offers unified shipment tracking, real-time updates, and multilingual support for both merchants and consumers. With web, app, and API access, 17TRACK simplifies cross-border logistics and enhances delivery visibility.
What is CWILL Post-Purchase?
CWILL Post-Purchase started as an order tracking app for Shopify merchants and has grown into a complete post-purchase suite. Today, we help DTC brands boost customer loyalty and unlock new revenue, all while simplifying post-purchase operations. With support for 1,600+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, CWILL Post-Purchase is trusted by 50,000 merchants. We turn tracking pages and shipping notification emails into branded touchpoints that engage shoppers and drive repeat purchases. Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “WISMO?” and “WISMR?” messages mean your support team can focus on delivering better customer experiences. From checkout to final delivery and beyond, CWILL Post-Purchase powers every step of the post-purchase journey.
What is 17TRACK?
17TRACK started as a global tracking tool for online shoppers and has grown into one of the most comprehensive package tracking platforms in the world. Today, it supports both consumers and eCommerce businesses, helping them track shipments from over 3,500 carriers across 230+ countries and regions. With real-time tracking updates, multilingual support, auto carrier detection, and customizable tracking pages, 17TRACK makes it easier for merchants to deliver transparency and peace of mind to customers. It also offers API integration and works seamlessly with eCommerce platforms like Shopify and WooCommerce. With 17TRACK, tracking isn’t just about shipment updates—it’s about enhancing the post-purchase experience, reducing customer inquiries, and improving cross-border logistics efficiency at scale.
Discover how CWILL Post-Purchase compares with 17TRACK
Here’s a complete comparison between CWILL Post-Purchase and 17TRACK. (Information as of May 15, 2025. Updates are welcome if you spot any discrepancies.)
General
Standardized Order Statuses
Facilitate order lookups and management of delivery exceptions
9
10
Carrier Integrations
1,600+
3,500+
Carrier Auto-Detection
✔
✔
Automatic Tracking Information Sync
Import orders & tracking numbers automatically from e-commerce platforms
✔
✔
CSV Import
Import orders & tracking numbers by uploading CSV files
✔
✔
CSV Export
Export CSV files containing detailed order & tracking information
✔
✔
Dropshipping Mode
Hide information about related carriers & Chinese addresses
✔
✔
Custom Order Status
Add shipment statuses before shipping to avoid order cancellation
✔
✔
Shipping Protection
✔
✔
Return Management
Sync return status and operation records to the Shopify backend; one dashboard to manage all returns
✔
Returns Status Tracking
✔
X
API & Webhook Access
Included in the professional plan, for connection with systems such as ERP, WMS, etc.
✔
✔
Branded Tracking Page
Order Lookup Widget
✔
✔
Customization
Supports CSS & HTML, with code examples available
Supports CSS
Themes
2
2
Product Recommendation
AI-powered recommendation and specific collection setup (Essential plan)
Smart algorithm to recommend products (Pro plan)
Estimated Delivery Date
Display on the tracking page to manage customer expectations
Flexible timeframe setting, advanced settings based on destinations, automatic correction with tracking info from carriers (Essential plan)
Flexible timeframe setting, advanced settings based on industry, order cutoff time, and order processing time (Pro plan)
Custom Shipment Status
Support 3 custom pre-fulfillment statuses
Edit order status among the standard order statuses
Ready for Pickup Location
✔
X
Last-Mile Delivery
Last-mile carriers: YunExpress, Yanwen, 4PX, AliExpress Standard Shipping, CNE Express, CJ Packet, and YDH
Last-mile carriers: 4PX, China Post, Cainiao, and CJ Packet
Shipping Protection Claim Portal
✔
✔
Apple Wallet Order Tracking
X
✔
Tracking Page Languages
Preview in English, supports 34 languages, and auto-translate tracking info by customer language (browser/store language) (Professional plan)
Preview in English, supports 20+ languages, and auto-language adaptation (browser/store language) (Premium plan)
SEO Title & Description
Make your tracking page more SEO-friendly
✔
X
Tracking Page URL Changes
Define the suffix of your tracking page URL
✔
✔
Redirect from Shopify Order Status Page
Replace the track button URL that directs customers to Shopify's order status page
✔
✔
Shipping Notifications
Notification Types
Email
Email
Delivery Status Triggers
7, Info received, in transit, out for delivery, delivered, exception, failed attempt
8, Info received, in transit, out for delivery, available for pickup, delivered, undelivered, alert, expired, and customizable conditions
Pre-Built Email Templates
✔
✔
Product Recommendation
Product recommendations and discounts in the notification emails (Essential plan)
X
Email Template Languages
English + full translation in other published languages + optional auto-adaptation by customer language
English
Editor Type
Visual & HTML editor
Supports Unlayer editor
Email Sender
Customizable
Customizable
Shipping Protection
Type
Powered by Seel, customer-paid insurance
Powered by Seel, customer-paid insurance
Carbon Neutral Shipping
✔
✔
Coverage of Protection
Loss, damage, delay, and theft (porch piracy)
Loss, damage, delay, and theft (porch piracy)
Protection Widget
At the cart drawer/cart page and the checkout page for Shopify Plus stores
Inserted and displayed on the cart page
24/7 Claim Resolution
24/7, and the claim portal includes email and the tracking page
24/7, and the claim portal includes email and the tracking page
Order Refunds
Within 48 hours on average, sent via email on a prepaid credit card for quick resolution
Within 48 hours on average, sent via email on a prepaid credit card for quick resolution
Multiple Currencies and Languages
Supports 6 currencies and 4 kinds of languages for protection widgets
Supports 6 currencies and 4 kinds of languages for protection widgets
Branded Return Page
Embedded in your store
✔
✔
Customize Return Page URL
✔
✔
Order Matching Method
Order+Email or phone, Email+Email verification
Order+Email
Return Request Widget
✔, and you can add it to the order status page for one click to request returns
✔
Customization
Visual editor
Visual editor
Return Page Languages
Sync the store's published language
Supports 20+ languages, and auto-language adaptation (browser/store language) (Premium plan)
Return Policy Entrance
✔
✔
Return Policy Customization
✔
✔
Custom Return Policy URL
✔
✔
Automated Return Notifications
Notification Types
Email
Email
Email Sender Info
Customizable
Customizable
Return Status Triggers
7 kinds of triggers, including return request confirmation/approved/rejected; refund to store, discount/gift card/original payment method; exchange order created
7 kinds of triggers, including return request received/approved/rejected/canceled; items returned; “Return items refund only request” resolved; “Exchange for the same item” request resolved
Pre-Built Email Template
Customizable + supports liquid variables
Customizable + supports drag-and-drop editing
Email Template Languages
English + full translation in other published languages + optional auto-adaptation by customer preference
English + 32 manually added languages
Return Solutions
Refund to the Original Payment Method
✔
✔
Exchange for the Same Items
✔
✔
Exchange for Different Items
✔
✔
Variant Exchanges
Replace with the same item when there is a price difference
✔
Refund to Store Gift Card
✔
X
Refund to Store Discount
✔
X
Refund for Unfulfilled Items
X
✔
Retain Pop-Up Window
X
✔
Return Reason Library
Support default, custom, and grouped return reasons
Support default return/exchange and refund reasons
Return Shipping Method
Ship with Return Labels Provided by Merchants
✔
✔
Door-to-Door Pickup
✔
Ship on Your Own
✔
✔
Green Returns
✔
✔
Return Logistics Integration
17 more carriers; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status
5 carriers, but you need to add the carrier account manually; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status
Return Shipping Labels
Set return label fees, support up to 3 return labels for each request
X
Return Address
Auto-sync with your Shopify store if left blank; multiple addresses supported
Manually add the return address, and multiple addresses supported
Packing Slip
✔
X
Return Rules
Return Window
Flexible return window start date (order created/fulfilled/delivered)
Return window start date: order delivery date, order shipping date
Block Setting
Set rules for returnable items
Select the unreturnable collections or products into the blocklist
Restocking Fee
Flexible setting rules
X
Shipping Fee
✔
✔
Return Rewards
✔
X
Return Automation
Return request Auto-Approva
✔
✔
Auto Refund
X
✔
Rich Automation Rule Builder
✔
✔
Analytics
Shipment & Tracking Analytics
Shipment, order-to-delivery time, transit time, exceptions, order lookup, and shipping notification report
Shipment, transit time, exceptions, tracking page, and on-time shipments performance details
Marketing Performance Insights
Product recommendation performance, coupon usage report
Tracking page metrics, including page views, marketing clicks, marketing click distribution, and product recommendation clicks
Returns and Exchange Analytics
Exchange upsell value, retained revenue, return requests data, return rates, return shipping costs, shipping fee, restocking fee, return rewards, return variants, return reasons
RMAs, return rate, value of return goods, return amount, and top return products
Saved Revenue (via shipping protection)
✔
✔
Third-Party Integrations
Order Tracking Integration
2 eCommerce platforms (Shopify & WooCommerce); 50+ popular tools, including PayPal, Shopify Flow, PageFly, GemPages, Klaviyo, Yotpo, Judge.me, Zendesk, Gorgias, Weglot, Dropshipman, Dsers, etc.
Tracking API for eCommerce sellers; 9 popular tools for Shopify app, including Apple Wallet, PayPal, Klaviyo, Shopify Flow, Trustpilot
Returns and Exchanges Integration
Add-ons of CWILL Order Tracking and Webhooks
/
Customer Support
Remove the "Powered by" Message
✔
✔
Help Center
✔
✔
24/7 Live Chat Support
✔
Premium plan
Customer Success Manager
Enterprise plan
X
Dedicated Onboarding Manager
Enterprise plan
X
Dedicated Priority Support
Enterprise plan
Premium plan
Custom Platform Integrations
X
Premium plan
Trusted by 40,000+ E-commerce brands
All-In-One Tracking
Real-time sync & tracking to save your time about focusing on other important things.
Shipping notification
Engage customers through proactive & timely notifications.
Branded tracking page
3.7X lookups per order, bring customers back to your store to make more sales.
Smart analytics
Get powerful insights into your shipping & upsell performance.
Boost additional sales
Engage customers to repurchase through personalized or AI-powered product recommendations.
Seamless integrations
Take the guess work out of integrations and pass the savings on to you.
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